Insights

Breaking down the 5 steps for creating, building and launching a new website. If you've never gone through a website project before, you probably don't know what to expect. After 10 years in business, Skyhook has the process down pretty well.…

Diving into the factors behind website costs Like every business, every website is unique. Because of that, the answer to the question "How much does a website cost?" is not a straightforward one. But, I do my best to tell you why—and what…

Put Your Most Important Tool in the Hands of a Web Writing Pro Not all copy is created equal. And that’s exponentially truer when it comes to website copy. It’s easy to think of copy as a secondary concern. Design is splashy and artistic.…

Plus: Free Bonus Interview Guide If you follow our content, you probably know that we aren't big fans of the traditional RFP process. It’s inefficient, time-consuming and impersonal—and after all that, you probably won’t get the really…

Ditch the Website Agency RFP for a More Personal Approach Nearly everyone I talk to in the marketing industry agrees, whether they are on the agency side or the client side, that they would avoid the RFP process if they could. For agencies,…

Website speed is important to users as they explore your site (conversion rates drop by 7% for every second of load time) as well as search engines like Google (that have made page speed part of their algorithm).

In this episode of Digital Strategy Notes, John Gough, Dallin Harris, and Kyle Theisen discuss the question "How much should I spend on my website?" From a recommended dollar figure, to why interactive services are priced the way they are, and why it's critical to share your budget with your vendor, we explore the various facets of planning a website budget.

For every web development company you consider, you will want to know: What type of engagements are they best at handling? Who is an ideal client for them?

This post is part of our ongoing Digital Strategy Notes series. John Gough, Shawn Hardy, and Dallin Harris discuss the question "Should your website be the cornerstone of your marketing effort?" We talk about the way social media and search…