How Website Personas Ensure You’re Reaching the Right People At the start of every website project, one of the first things your web agency will ask you about is your target audience. If you’re like a lot of companies, you can answer in basic demographics—age, gender, location, job title, etc. It’s valuable information, sure. But […]

The Background Technology That Makes a Website Work Type in a website address on your computer and phone and it just…appears. But why? Dallin breaks out his whiteboard to show you exactly what happens behind the scenes to generate what you see. Like this video? You may also find these helpful: How Do I Make […]

The Real Wizardry Behind Creating Beautiful, Effective Websites Websites are a completely different animal than just about any other type of creative project. And if you’ve never worked on a website project from end to end, you’re probably curious about what a web design firm actually does behind the scenes to bring your website to […]

Is It Time to Update Your Website? In this spirit of all the listicles floating around the New Year, we’ve put together 10 reasons why it might be time to get a new website in 2020. 10. Because only the Space Jam website can pull off the “retro is cool” thing. 9. Because you have […]

Why “Make It Pop” Is Bad Feedback & Other Creative Services Insights To those people not in a creative services role, the concept of “creativity” can feel a little bit like magic. Or perhaps madness. In truth, good creatives need a little bit of both to consistently deliver “aha” moments day in and day out […]

An Introduction to Website Server Environments If you’re confused even by the title, don’t worry—we’re going to break down hosting and production workflows until you can confidently explain server environments to anyone you meet. So what are we really talking about? At a high level, hosting and production workflows really just refer to how and […]

Breaking down the 5 steps for creating, building and launching a new website. If you’ve never gone through a website project before, you probably don’t know what to expect. After 10 years in business, Skyhook has the process down pretty well. I’ll walk you through the main phases and what happens during each to ensure […]

Diving into the factors behind website costs Like every business, every website is unique. Because of that, the answer to the question “How much does a website cost?” is not a straightforward one. But, I do my best to tell you why—and what we consider when estimating a new site.   Read this – A […]

Put Your Most Important Tool in the Hands of a Web Writing Pro Not all copy is created equal. And that’s exponentially truer when it comes to website copy. It’s easy to think of copy as a secondary concern. Design is splashy and artistic. Coding is mysterious and complicated. But copy is just information. You […]

Plus: Free Bonus Interview Guide If you follow our content, you probably know that we aren’t big fans of the traditional RFP process. It’s inefficient, time-consuming and impersonal—and after all that, you probably won’t get the really good firms to participate. Just like with anything where you want to find a quality match, such as […]