Insights

Website speed is important to users as they explore your site (conversion rates drop by 7% for every second of load time) as well as search engines like Google (that have made page speed part of their algorithm).

In this episode of Digital Strategy Notes, John Gough, Dallin Harris, and Kyle Theisen discuss the question "How much should I spend on my website?" From a recommended dollar figure, to why interactive services are priced the way they are, and why it's critical to share your budget with your vendor, we explore the various facets of planning a website budget.

WordCamp Phoenix 2016 was a huge success! Skyhook Interactive was a proud sponsor again this year, and both our principals spoke at the event.

For every web development company you consider, you will want to know: What type of engagements are they best at handling? Who is an ideal client for them?

This post is part of our ongoing Digital Strategy Notes series. John Gough, Shawn Hardy, and Dallin Harris discuss the question "Should your website be the cornerstone of your marketing effort?" We talk about the way social media and search…

Clients come to use for web design and development solutions. One way to save money on a new site is to start with a WordPress template, but in practice, we find that the cost and time savings can be limited depending on what the client is hoping to get out of the site.

Here’s my number one tip for building a great website: Think of your website as the digital equivalent of your top salesperson.