Insights

How Website Personas Ensure You're Reaching the Right People At the start of every website project, one of the first things your web agency will ask you about is your target audience. If you’re like a lot of companies, you can answer in basic…

The Background Technology That Makes a Website Work Type in a website address on your computer and phone and it just...appears. But why? Dallin breaks out his whiteboard to show you exactly what happens behind the scenes to generate what you…

The Real Wizardry Behind Creating Beautiful, Effective Websites Websites are a completely different animal than just about any other type of creative project. And if you’ve never worked on a website project from end to end, you’re probably…

Is It Time to Update Your Website? In this spirit of all the listicles floating around the New Year, we've put together 10 reasons why it might be time to get a new website in 2020. 10. Because only the Space Jam website can pull off the…

Why “Make It Pop” Is Bad Feedback & Other Creative Services Insights To those people not in a creative services role, the concept of “creativity” can feel a little bit like magic. Or perhaps madness. In truth, good creatives need…

An Introduction to Website Server Environments If you’re confused even by the title, don’t worry—we’re going to break down hosting and production workflows until you can confidently explain server environments to anyone you meet. So…

Breaking down the 5 steps for creating, building and launching a new website. If you've never gone through a website project before, you probably don't know what to expect. After 10 years in business, Skyhook has the process down pretty well.…

Diving into the factors behind website costs Like every business, every website is unique. Because of that, the answer to the question "How much does a website cost?" is not a straightforward one. But, I do my best to tell you why—and what…

Put Your Most Important Tool in the Hands of a Web Writing Pro Not all copy is created equal. And that’s exponentially truer when it comes to website copy. It’s easy to think of copy as a secondary concern. Design is splashy and artistic.…