Insights

  For several years now, Google’s Universal Analytics has been the go-to platform for capturing critical website data such as: website traffic, traffic sources, user engagement, form submission tracking, conversions, and more. In fact,…

10 Tried-And-True Ideas for Growing Transactions The more someone buys, the more your revenue grows. And the more opportunities you give someone to spend money, the more chances you have to grow incremental revenue. In the next part of my series…

15 Tried-And-True Ideas for Increasing Your ADS I don’t know a lot about math, but I do know this: just 10% growth in one of five areas of your business can create a multiplicative effect when it comes to your profit. I’ve been covering…

How to Comply with GDPR & ADA Website Standards GDPR and ADA have been popular buzzwords in the business community over the past couple of years. But while often talked about together, they really deal with two separate compliance issues…

10 Tried-And-True Ideas for Improving Your Conversion Rate Continuing my series on the “5 Drivers at the Core of Your Business”, it’s time to take a closer look at how you can improve your conversion rates. If you’ll remember, the 5…

Website Design Trends for Your WordPress Website Website designs have come a long way since the days of boxy designs with minimal functionality and basic user experience. These days, custom WordPress websites can be designed to do just about…

Tips for Keeping Your Website Running Effectively Post-Launch Launching you website is only the first of a never-ending set of steps for running and maintaining an effective website. Watch as I explain some of the tasks you need to actively…

How to Find the RIGHT Candidates During the Hiring Process I’ll be honest, interviewing potential employees is not my favorite part of my job. But, it’s so crucial to have a good process for finding the right people, especially for small…

10 Tried-And-True Ideas for Improving Your Leads In a previous post, I introduced you to the "5 Drivers of Business" and how small adjustments to each driver can have a dramatic impact on your bottom line. As a follow up to that, I’m going…