How Website Personas Ensure You’re Reaching the Right People At the start of every website project, one of the first things your web agency will ask you about is your target audience. If you’re like a lot of companies, you can answer in basic demographics—age, gender, location, job title, etc. It’s valuable information, sure. But […]

The Real Wizardry Behind Creating Beautiful, Effective Websites Websites are a completely different animal than just about any other type of creative project. And if you’ve never worked on a website project from end to end, you’re probably curious about what a web design firm actually does behind the scenes to bring your website to […]

Put Your Most Important Tool in the Hands of a Web Writing Pro Not all copy is created equal. And that’s exponentially truer when it comes to website copy. It’s easy to think of copy as a secondary concern. Design is splashy and artistic. Coding is mysterious and complicated. But copy is just information. You […]

How’s that? Well, it’s time consuming and it’s a lot harder than it looks! There’s a whole industry of people whose full-time job it is to create content (ahem, they’re called writers) who are nodding their head in agreement with what I’m saying here. If you’ve never done it before, you’re in for a pretty […]

NOTICE: This is a very old article. Please visit the home page of our blog or other areas of our site for more up-to-date information. You know those moments when a tweet about a killer caterpillar species catches your eye and the next thing you know you’ve spent 10 minutes reading the article and buying […]

I once had an English teacher who said, “You learn to write by reading.” At the time, my literary pursuits likely included the Harry Potter series and annual devouring of my childhood favorite, Where the Red Fern Grows, for the 7th, 8th or 15th time. While I can’t deny that such fictional browsing no doubt […]