Website Design Trends for Your WordPress Website
Website designs have come a long way since the days of boxy designs with minimal functionality and basic user experience. These days, custom WordPress websites can be designed to do just about anything you can dream of. We’ve picked out 6 of the top WordPress website design trends you’re going to see more of in 2020.
1. Asymmetrical Layouts/Broken Grid/Overlapping Elements
Early website design was a bit like the Wild West (or a space frontier), with designers adding ALL OF THE THINGS. With the growth of mobile usage, suddenly websites had to look good on any device. Given the technology at the time, websites had to shift to heavily gridded, box-like chunks that could easily stack as browsers got smaller.
But finally, WordPress development technology has caught up to modern design. Today, we can do just about anything. And with the world at our fingertips, we see more fluid designs featuring overlapping elements and asymmetrical layouts. The future is here, and it looks AWESOME.
(Source: Secret Stache)
(Source: Secret Stache)
2. Bold Colors & Unexpected Combos
Minimalism is no longer the final word in design. If you only have 3-5 seconds to grab a web user’s attention, sometimes you have to go big or go home. Of course, you have to embrace a bold brand personality to pull this off, but the results are pretty unforgettable.
3. Fullscreen Responsive Menus
The mobile-first design approach of recent years has given birth to a new trend—fullscreen responsive menus. Once, you only saw these in the days when you needed a separate website for desktop and mobile. Now that we can design one site that looks beautiful on any device, designers are embracing this cool design feature for desktop viewing as well.
4. Micro Animations
Great websites are all about great user experiences. 2020 will see a lot more micro animations being used to create small, fun and useful experiences to both entertain and intuitively help users.
(Source: Clay Walter)
5. Authentic Voice and Tone
Today’s consumers are looking for more human interactions with brands, and that extends to websites. The way you talk to consumers matters. Make it dry and businesslike, and you miss an opportunity to have more of a conversation versus a transaction. Bottom line, people want the brands they like to have a personality they like.
Chatbots give you the opportunity to engage customers right in the moment. Depending on your needs, chatbots can either be 100% artificial intelligence or you can actually have salespeople actively monitoring and responding.
Trends are great, but how do you know which ones will work for your brand? Talk to an experienced website design and development partner (hint: us) to evaluate your needs and apply the trends that will deliver the best return on investment for your business.