AZ College
Ongoing Support for Nationwide AZ College
Project OVERVIEW
The mission of AZ College is to provide people the opportunity to enhance their lives through education. With 17 locations nationwide, they offer many areas of study for those seeking a career in the healthcare industry.
The Challenge
AZ College was facing some challenges to getting their new site built, including:
Lead Generation
Because AZ College offers so many options for inquiring students to choose from, ease-of-use was key from the beginning. The site needs to be educational, informative, and easy for students to connect with.
Mobile Optimization
Based on research, it was clear that most of AZ College’s website traffic was viewing through their mobile device. Ensuring that every part of the website was optimized for mobile was not just a “nice-to-have” feature, but one that was absolutely necessary.
Multiple Location Support
It is important that inquiring students can easily find and contact the location best fit for them. Such organization happens in the backend of a website, routing leads to the right campus and making the customer experience superior.
SEO
Prospective students have a myriad of options available to them for furthering their education. For this reason, showing up at the top of the list of search results was vital to drawing traffic to the AZ College site.
How Skyhook Helped
When Skyhook originally built the AZ College website, we knew ongoing support would be key. Whether the school needed to add new locations, refocus its messages, or make updates to stay current with new regulations or world events, constant changes would be necessary in order to keep the website current and relevant.
It’s important that updates like this are made quickly and correctly, no matter the change.
With experience in graphic design, content writing, back end development, and more, Skyhook’s support department essentially provides access to a whole team of skilled workers—for a fraction of the cost.
Because retainer clients get priority access to our support, Skyhook became an extension of the AZ College team, partnering with them to maintain a website that supports their ambitious vision
The Results
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