Recently, we spotted an article on Mashable that reports that “’Tumblr’ has surpassed ‘blog’ as one of the most searched terms on Google.” The article also makes some bold predictions about WordPress’ supposed dwindling “days of dominance” due to Tumblr’s growth. Being the WordPress proponents that we are, Skyhook’s creative director, John Gough, decided to...
One of the biggest struggles that small business owners face is keeping new leads coming through the door without spending a fortune. With limited funds, many owners are faced with this question: “What is the best type of marketing for a small business?” Sure, it’s tempting to go with some...
Some say that a website is only as effective as it is beautiful. Others argue that, as long as it’s functional, a website’s aesthetics don’t matter much. My experience is that there is a happy medium between the two. As a graphic designer, I believe that design is art with...
The first step in building a website is to chart out a sitemap. For the purposes of this discussion, I’m referring to a written sitemap, not an HTML or XML sitemap like the ones you submit to Google — that’s something different. A sitemap is useful because it helps you visualize...
Quite a bit goes into building a website, particularly if you plan to do it right! There are many factors to consider, including: – Appearance – Ease of use – User experience – Search Engine Optimization and keywords – Functionality – Engaging content – Quality visual elements So, what’s the...
Your company probably has a website simply to maintain a virtual presence. That’s a great thing to have, but a good website can do so much more than that. Are you taking full advantage of the power of internet marketing? Is your website working hard for you, or is it...
A motivated web designer is 2x as effective as an un-motivated web designer. While it’s ultimately your web designer’s responsibility to have a good attitude and work hard for you, he/she is human and is subject to the same emotional challenges that we all face. Here are six “pro tips”...
I stumbled on a testimonial last week for a much loved product that was so effusive in it’s praise it was unnerving. It read: “**this application** is by far the best invoicing and billing application available. Our company would collapse in short order if not for their outstanding service!“ Your...
NOTICE: This is a very old article. Please visit the home page of our blog or other areas of our site for more up-to-date information. The first step in any marketing campaign is to define what success looks like and begin measuring it. Here are a few of the common...
Recently, we spotted an article on Mashable that reports that “’Tumblr’ has surpassed ‘blog’ as one of the most searched terms on Google.” The article also makes some bold predictions about WordPress’ supposed dwindling “days of dominance” due to Tumblr’s growth. Being the WordPress proponents that we are, Skyhook’s creative director, John Gough, decided to...
One of the biggest struggles that small business owners face is keeping new leads coming through the door without spending a fortune. With limited funds, many owners are faced with this question: “What is the best type of marketing for a small business?” Sure, it’s tempting to go with some...
Some say that a website is only as effective as it is beautiful. Others argue that, as long as it’s functional, a website’s aesthetics don’t matter much. My experience is that there is a happy medium between the two. As a graphic designer, I believe that design is art with...
The first step in building a website is to chart out a sitemap. For the purposes of this discussion, I’m referring to a written sitemap, not an HTML or XML sitemap like the ones you submit to Google — that’s something different. A sitemap is useful because it helps you visualize...
Quite a bit goes into building a website, particularly if you plan to do it right! There are many factors to consider, including: – Appearance – Ease of use – User experience – Search Engine Optimization and keywords – Functionality – Engaging content – Quality visual elements So, what’s the...
Your company probably has a website simply to maintain a virtual presence. That’s a great thing to have, but a good website can do so much more than that. Are you taking full advantage of the power of internet marketing? Is your website working hard for you, or is it...
A motivated web designer is 2x as effective as an un-motivated web designer. While it’s ultimately your web designer’s responsibility to have a good attitude and work hard for you, he/she is human and is subject to the same emotional challenges that we all face. Here are six “pro tips”...
I stumbled on a testimonial last week for a much loved product that was so effusive in it’s praise it was unnerving. It read: “**this application** is by far the best invoicing and billing application available. Our company would collapse in short order if not for their outstanding service!“ Your...
NOTICE: This is a very old article. Please visit the home page of our blog or other areas of our site for more up-to-date information. The first step in any marketing campaign is to define what success looks like and begin measuring it. Here are a few of the common...
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