Brands have stories? Get out! When I first got into marketing, I remember hearing several people refer to the idea of a “Brand story.” Having not given it much thought prior to that time, I thought that sounded a little funny. Stories are those things your mom used to read...
In May 2012, Skyhook was hired by the newly created Phoenix Marathon to help them launch their brand online. Background The Phoenix Marathon was started in 2011 by a small group of volunteer enthusiasts who wanted to give the east valley community something to come together for. Believe it or...
Is your company in need of an updated or new website, and you’re the one who has been tasked with creating the RFP for the project? Based on our experiences responding to many an RFP, here are a few tips for making an effective website RFP that will increase the...
Most companies know they should be blogging. (If your company still isn’t sold on the idea, read a recent post about why you should join the blogosphere.) There are a variety of benefits to regular posts and updates, namely improved search rankings and increased engagement with past, current and potential customers. However,...
The first thing the Super Bowl taught us was the importance of double and triple-checking your power grid before hosting the biggest football game of the year. I mean, this is one sports blackout that meant business. On the advertising front, it was all about the Internet. Consumerism is making an...
Brands have stories? Get out! When I first got into marketing, I remember hearing several people refer to the idea of a “Brand story.” Having not given it much thought prior to that time, I thought that sounded a little funny. Stories are those things your mom used to read...
In May 2012, Skyhook was hired by the newly created Phoenix Marathon to help them launch their brand online. Background The Phoenix Marathon was started in 2011 by a small group of volunteer enthusiasts who wanted to give the east valley community something to come together for. Believe it or...
Is your company in need of an updated or new website, and you’re the one who has been tasked with creating the RFP for the project? Based on our experiences responding to many an RFP, here are a few tips for making an effective website RFP that will increase the...
Most companies know they should be blogging. (If your company still isn’t sold on the idea, read a recent post about why you should join the blogosphere.) There are a variety of benefits to regular posts and updates, namely improved search rankings and increased engagement with past, current and potential customers. However,...
The first thing the Super Bowl taught us was the importance of double and triple-checking your power grid before hosting the biggest football game of the year. I mean, this is one sports blackout that meant business. On the advertising front, it was all about the Internet. Consumerism is making an...
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