A good website is like a salesman you don’t have to pay
- Nowadays, your website almost always makes your brand’s first impression
- Your website presents your brand exactly the way you have designed it, without even the slightest variation
- Your website can present this information to an unlimited number of prospects simultaneously
- Your website may not be able to provide all of the experience that an in-person salesperson can provide, but it can do pretty good with articles, video, charts, photos and webforms
- Your website never sleeps (it’s always amazing to me how many of Skyhook’s new lead requests come in before or after normal business hours)
- Your website never asks for a raise
- Your website never comes in late or leaves early. It never gets sick.
- Your website can be quickly updated or “re-trained” every time your brand position changes
- Better educated on what it is you offer
- More warmed up to your brand and positioning in the first place
- Having already had the majority of their questions answered
- More ready to just close the deal