What the Super Bowl Told Us About Online Advertising


The first thing the Super Bowl taught us was the importance of double and triple-checking your power grid before hosting the biggest football game of the year. I mean, this is one sports blackout that meant business.

On the advertising front, it was all about the Internet.

Consumerism is making an online shift in exponential ways. Ten or 15 years ago, it was innovative to put your company online. Five years ago, it was expected. Today, it’s crucial. No matter how good your product is, if you don’t have a functional online component (complete with savvy website and consistent social media presence), you’re standing in the way of your own progress.

And the Super Bowl advertisers knew it.

The folks over at Marketing Land pulled together some stats on the Super Bowl ads, and as an Internet marketing agency we’re loving the results!

Yes, more than 80% of Super Bowl ads included an online call to action.

The face of advertising has been making a gradual shift to a bigger online focus, and this stat only solidifies the evidence. Depending on the company and type of product, different online platforms make the most sense for different advertisers. Does your company use online calls to action?

And just for kicks…

The Skyhook office took a quick poll and threw down our picks for favorite Super Bowl ad. The three most notable mentions (and their respective calls to action) included:

Leon Sandcastle by NFL Network (CTA to watch NFL Draft on website)

Whisper Fight by OREO (Instagram CTA)

Clydesdale Brotherhood by Budweiser (Twitter CTA)

Did you have a favorite? Did it include an online CTA?