Marketer’s Guide to Website Maintenance

Launching a website is the easiest thing a marketer does. Develop a solid strategy, write some copy, approve a design, get it coded, and you’re on your way. But then what? Where does it go? Who takes care of it? Who makes sure your site is current, represents you well, and doesn’t break when you aren’t watching it?

Life after Launch is our guide for maintaining the great site you built so that you can protect the significant investment of time and money it represents. This guide is divided into three sections:

• things that need to be done at least once in your site’s life
• things that should be done regularly but not often
• things that deserve your attention each month
• PLUS at 20 item checklist and semi-annual plan for site maintenance