Naomi Osaka is a globally-recognized professional tennis player making waves of impact on and off the court via her philanthropic and social inequity initiatives, direct-to-consumer business, and brand partnerships. After rising to world-fame quickly, she needed a well-designed and highly creative online presence to authentically position her as the sports champion, fashionista, social activist, and business owner she is. Via high-end, custom development with an editorial design, we were able to represent Naomi’s personal brand while highlighting her diverse channels of impact in a way that is fun, interactive, and differentiated.