From the beginning, this project was about helping people, giving support and answers to people who often feel alone in their suffering.
Facing several different challenges, including a recent name change, comparison with other large healthcare associations, and more, the Autoimmune Association needed a new website that would build trust, spread education, encourage donations, and build a positive brand reputation.
Skyhook redesigned and redeveloped the website to make it accessible and easy to navigate, while giving it a look and feel that would heighten the brand’s image and engage its audience. By conducting interviews and adding in real-life stories of people who struggle with autoimmune diseases, we were able to humanize the website and create a powerful community experience.
Additionally, we used tools that would make the website easy to update in the future, saving the organization time and money on ongoing maintenance.