How Skyhook helped
We took the time to understand the problems facing the museum, so that we could craft a keen strategy that would guide not only the website build, but also the continuous development after launch.
We toured the museum itself to get a better idea of its unique vibe. We spoke to the staff, including guest-facing staff, and facilitated conversations among senior leaders. We also researched competitor sites to give us a better idea of the current market. Leveraging our findings, we were able to approach the project strategically, creating a creative brief, a sitemap, and wireframes to help guide the project and outline the goals.
Putting our strategy into action, we moved forward with content collaboration and design, giving the site a fresh, unique look and a lively vibe to reflect the museum’s incredible brand. We included immersive visuals, including animation effects, to mimic the inviting, hands-on experience of the museum itself. We built a flight reservation system, making it easy for visitors to schedule a flight in one of the museum’s historic planes. And we set up an online store, allowing the museum to sell their merchandise easily. Combined with a PPC platform to help attract and track site visitors, this site was ready for takeoff.
Skyhook’s job didn’t stop at launch. We continue to meet with museum staff regularly, using analytics reports and user feedback to continually monitor and improve site experience and performance, and to plan out our development roadmap.