Why Would I Want a Blog on My Company Website?
Blogging? Isn’t that just for craftaholics, fashionistas and Oprah?
It’s a question we hear often from clients: is a blog really necessary for a business website? If you want to get the most out of your online presence, the answer is yes. But don’t worry, you won’t be blogging about Oprah’s latest book club pick. (Unless, of course, your company sells books.)
No matter what industry you’re in, here are 3 reasons why you should have a blog on your website:
1. Drive Traffic
If you want Google or other search engines to direct potential customers to your site, you need to have words on your site that people are searching for. Say, for example, that your company sells custom window decals. If you have blog posts on your site with titles such as “Custom Window Decals in Phoenix” and “How Much Do Custom Window Decals Cost,” Google is more likely to direct traffic your way when people type those words into a search bar.
2. Increase Credibility
People want to feel confident that you know what you’re talking about. It’s all about building trust between potential customers and your brand. One easy way to put your expertise on display is to blog about what you know. You own a business for a reason — when it comes to your specific industry, you know your stuff. If you have a list of articles that answer questions, provide explanations and offer insight into your industry, people who visit your site will feel more confident that they can trust your expertise.
3. Engage Your Audience
One of the best ways to get readers involved with your website is to provide a place for them to join a discussion. One strategic way to do this is to include a question in a blog post, asking for people’s opinions on a particular topic. Or, you can include a poll or survey in a blog post and request anonymous feedback. Anything that encourages people to interact with your website and share their opinion will help them feel more connected to your brand.
I also find that the blog is a great springboard for other things. In the future when you want to write that newsletter or come up with that great social media piece or even train that new employee, the blog provides a wealth of information you’ve already written and published.