Good question. Why DO you need Internet marketing?
Before we answer that question, let’s answer this one: when was the last time you used a phone book?
Exactly. These days, most people use the yellow pages more for propping up uneven table legs than for finding a local dry cleaner or dentist.
Why is the Internet better than a phone book?
The Internet is a reliable source of contact information because it’s more up-to-date than anything in print. If your company changes its address or phone number, you can update that information online with a few quick edits — meaning potential customers can still contact you or find you right away.
Another major benefit of the Internet is the ability to shop and sell online. Imagine if you told your grandparents that they could simply point to a company in a phone book and immediately have the product shipped to their home. Amazing, right?
But simply having a website isn’t enough.
Setting up a website is a great first step in the right direction. But it’s crucial to have a website that actually works well and looks appealing. If users can’t easily navigate your site and find what they’re looking for, your website might be doing more harm than good.
And even if you have the best website on the Internet, if no one knows about it then it won’t do you any good.
This is where Internet marketing comes in.
The basic goal of Internet marketing is to generate more leads for your business. Simply stated, it puts your company’s website in front of the right audience. From blogging and social media to strategic site design and pay-per-click campaigns, effective Internet marketing drives more quality traffic to your site.
And when you have more traffic, you get more business. Learn more about what Internet marketing can do for you.