The Skyhook Solution
Building early trust and partnership was crucial to the project’s success. Skyhook jumped in with both feet, working closely with a new Trussway marketing team to ensure everyone was lockstep. During content strategy sessions with the team, the company’s unique positioning emerged clearly—anyone can build trusses, but only Trussway cares about the complete story: helping create a safe, noise-free environment for the people who will build a life in their new living spaces.
Once the story was clear, Skyhook worked with the Trussway marketing team to weave that perspective throughout the copy on the site, focusing less on the product and more on the quality of the final product as well as Trussway’s unique partnership approach.
The new design was built around the story, ensuring clear user journeys leading to a solid call to action. Given the expedited timeline, Skyhook started with a pre-built WordPress template and added custom elements to give it a bespoke feel.