How Skyhook Helped
An exceptional company deserves more than a standard site. Skyhook was up to the challenge, providing smart strategy, expert development, and ongoing support to give Desert Star a digital edge.
We started with strategy. We got to know the company inside and out, reviewing materials and project photos, interviewing company management, and facilitating conversations among senior leaders. We also reviewed competitor sites to get a feel for the market and industry. From this information, we were able to develop a strategy, which inspired a creative brief and sitemap, along with wireframes.
With the strategy fully developed, Skyhook moved forward with implementation. Our design team created a modern design that reflected the brand’s culture and luxury style. We worked with them to create content that would tell their story effectively and powerfully. We utilized incredible visuals, including animation effects that brought the site to life. We also developed reusable components specific to the company’s needs, and set up a platform for SEO and PPC, to enhance their marketing efforts.
All of this was put to the test during our intense QA processes, and has been enhanced and improved through ongoing support. By monitoring what is and isn’t working on the site, tracking the user experience and implementing important feedback, Skyhook has helped Desert Star build an online presence that is as impressive as their homes.