Website Insights That Can Change Your Business What would you say is the purpose of your website? The most likely answer is that it’s a place where you can tell potential customers about your products and services, and provide a way for them to purchase or contact you. That’s true–but it’s a very one-sided view […]

Trends Changing the Digital Marketing Landscape We live in a digital world, one that’s changing and evolving at an incredible rate. For brands, staying in touch and relevant is a bigger challenge than ever before. It seems like new trends emerge just as you’ve started to master others. That the only way to keep your […]

Is It Time to Update Your Website? In this spirit of all the listicles floating around the New Year, we’ve put together 10 reasons why it might be time to get a new website in 2020. 10. Because only the Space Jam website can pull off the “retro is cool” thing. 9. Because you have […]

Breaking down the 5 steps for creating, building and launching a new website. If you’ve never gone through a website project before, you probably don’t know what to expect. After 10 years in business, Skyhook has the process down pretty well. I’ll walk you through the main phases and what happens during each to ensure […]

Diving into the factors behind website costs Like every business, every website is unique. Because of that, the answer to the question “How much does a website cost?” is not a straightforward one. But, I do my best to tell you why—and what we consider when estimating a new site.   Read this – A […]

Plus: Free Bonus Interview Guide If you follow our content, you probably know that we aren’t big fans of the traditional RFP process. It’s inefficient, time-consuming and impersonal—and after all that, you probably won’t get the really good firms to participate. Just like with anything where you want to find a quality match, such as […]

Ditch the Website Agency RFP for a More Personal Approach Nearly everyone I talk to in the marketing industry agrees, whether they are on the agency side or the client side, that they would avoid the RFP process if they could. For agencies, it’s costly and distracting. For clients, it’s time-consuming, draining, and still carries […]

In many fields, a college degree is all you need to get your foot in the door. In some arenas, that diploma, the one that represents your 4+ years of college experience (minus all the Jack in the Box tacos), is even enough to propel you to management or executive positions. And if all you’re […]

As an entrepreneur or manager, I’m sure you’ll agree that motivating employees is one of the toughest parts of your job. You’ve got passion, you’ve got ambition or you wouldn’t be where you are today. But how do you get others to see things your way? Like so many things in life there’s no silver […]

Learn about the 3 types of data failure and what you can do to protect against them. If you’re currently losing ANY sleep at all about your backup system, this post is for you!