Entries by Skyhook Interactive

Skyhook Wins “Best Website” at AZIMA TIM Awards

We’re proud/excited/stoked to announce that Skyhook Interactive was chosen as a winner of the inaugural Arizona Interactive Marketing Association (AZIMA) TIM Awards! The 2013 TIMs recognize Arizona talent and work in the interactive realm for 2012. At last night’s awards banquet, Skyhook secured the title of “Best Website” for our strategy, design and development of Desert Star Construction’s website. Skyhook’s […]

What Should I Write on My Company Blog?

Most companies know they should be blogging. (If your company still isn’t sold on the idea, read a recent post about why you should join the blogosphere.) There are a variety of benefits to regular posts and updates, namely improved search rankings and increased engagement with past, current and potential customers. However, when it comes down to […]

What the Super Bowl Told Us About Online Advertising

The first thing the Super Bowl taught us was the importance of double and triple-checking your power grid before hosting the biggest football game of the year. I mean, this is one sports blackout that meant business. On the advertising front, it was all about the Internet. Consumerism is making an online shift in exponential ways. […]

WordPress: More Than a Blogging Platform

Recently, we spotted an article on Mashable that reports that “’Tumblr’ has surpassed ‘blog’ as one of the most searched terms on Google.” The article also makes some bold predictions about WordPress’ supposed dwindling “days of dominance” due to Tumblr’s growth. Being the WordPress proponents that we are, Skyhook’s creative director, John Gough, decided to weigh in on the article’s […]

What is The Best Type of Marketing for a Small Business?

One of the biggest struggles that small business owners face is keeping new leads coming through the door without spending a fortune. With limited funds, many owners are faced with this question: “What is the best type of marketing for a small business?” Sure, it’s tempting to go with some generic, less expensive, prepackaged marketing […]

Do good-looking websites get more business?

Some say that a website is only as effective as it is beautiful. Others argue that, as long as it’s functional, a website’s aesthetics don’t matter much. My experience is that there is a happy medium between the two. As a graphic designer, I believe that design is art with a purpose. A website may […]

How do I create a sitemap?

The first step in building a website is to chart out a sitemap. For the purposes of this discussion, I’m referring to a written sitemap, not an HTML or XML sitemap like the ones you submit to Google — that’s something different. A sitemap is useful because it helps you visualize what the various pages of […]

What is PageRank?

NOTICE: This is a very old article. Please visit the home page of our blog or other areas of our site for more up-to-date information. If you’ve ever wondered what PageRank is, you’ve come to the right place. Micah, one of our SEO experts, provides a brief summary in the post below. The basics PageRank […]

Skyhook Interactive Names New Partner

We’ve got creative new leadership. Skyhook is growing, and we’re making some exciting changes around the office. Namely, we recently named John Gough, our creative director, as a partner. John will join owner Dallin Harris in providing strategic direction for Skyhook, and will also continue to oversee all creative work for clients. The move comes […]

How to Choose a Good Web Host

In the market for a web host? Read on to learn from a web developer (and Internet genius!) what to consider when choosing a web hosting company. Finding a good web host can be a difficult task. There are a lot of options out there with different pricing and features available. Knowing all the technical […]