Here’s my number one tip for building a great website: Think of your website as the digital equivalent of your top salesperson.
You obviously want your website to be functional and be seen by as many people as possible, but how do you separate the good maintenance strategies (and providers) from the bad? Well my friend, read on.
Relying on hourly rates to estimate website development cost leads to a poor purchase experience for a number of reasons.
Dallin’s thoughts on web services, hyper-personalized web experiences, the global ecosystem and new and scary forms of evil and ugliness
Google is forcing your hand, so what are your options? Find out what others are doing to make their WordPress sites mobile friendly.
Get more value (and fewer headaches) from your web partner by following a few simple guidelines
How’s that? Well, it’s time consuming and it’s a lot harder than it looks! There’s a whole industry of people whose full-time job it is to create content (ahem, they’re called writers) who are nodding their head in agreement with what I’m saying here. If you’ve never done it before, you’re in for a pretty…
A good website is like a salesman you don’t have to pay. It never sleeps. It never asks for a raise. It just goes on and on, spreading your brand’s message exactly the way you want it to 24/7.
The tools & techniques available for observing website visitor behavior have only gotten better in the last couple of years. Here are a few things your brand can do to use your website to LEARN about your customers.
Marketing starts by truly understanding your audience. Once understood, you can craft a highly specific, targeted message that will speak directly to your reader and motivate them to action. Nothing is more important in good web design than a properly crafted message.