Year: 2012

What is The Best Type of Marketing for a Small Business?

One of the biggest struggles that small business owners face is keeping new leads coming through the door without spending a fortune. With limited funds, many owners are faced with this question: “What is the best type of marketing for a small business?” Sure, it’s tempting to go with some generic, less expensive, prepackaged marketing…

Do good-looking websites get more business?

Some say that a website is only as effective as it is beautiful. Others argue that, as long as it’s functional, a website’s aesthetics don’t matter much. My experience is that there is a happy medium between the two. As a graphic designer, I believe that design is art with a purpose. A website may…

How do I create a sitemap?

The first step in building a website is to chart out a sitemap. For the purposes of this discussion, I’m referring to a written sitemap, not an HTML or XML sitemap like the ones you submit to Google — that’s something different. A sitemap is useful because it helps you visualize what the various pages of…

What is PageRank?

NOTICE: This is a very old article. Please visit the home page of our blog or other areas of our site for more up-to-date information. If you’ve ever wondered what PageRank is, you’ve come to the right place. Micah, one of our SEO experts, provides a brief summary in the post below. The basics PageRank…

Skyhook Interactive Names New Partner

We’ve got creative new leadership. Skyhook is growing, and we’re making some exciting changes around the office. Namely, we recently named John Gough, our creative director, as a partner. John will join owner Dallin Harris in providing strategic direction for Skyhook, and will also continue to oversee all creative work for clients. The move comes…

How to Choose a Good Web Host

In the market for a web host? Read on to learn from a web developer (and Internet genius!) what to consider when choosing a web hosting company. Finding a good web host can be a difficult task. There are a lot of options out there with different pricing and features available. Knowing all the technical…

Why Would I Want a Blog on My Company Website?

Blogging? Isn’t that just for craftaholics, fashionistas and Oprah?   It’s a question we hear often from clients: is a blog really necessary for a business website? If you want to get the most out of your online presence, the answer is yes. But don’t worry, you won’t be blogging about Oprah’s latest book club…

Skyhook Founder Named Among Top Arizona Young Entrepreneurs

We are excited to announce that our own founder and president, Dallin Harris, has been named one of Arizona’s most promising entrepreneurs by The Arizona Republic. At age 27, he is one of the youngest recipients included on the 2012 list of the Republic’s annual “35 Entrepreneurs 35 and Under.” Under Dallin’s vision and direction,…

What is Domain Authority?

NOTICE: This is a very old article. Please visit the home page of our blog or other areas of our site for more up-to-date information. The term “Domain Authority” is often used on SEO blogs and Internet marketing websites, but what does it really mean? First, the short answer. Domain Authority is a way of…

Why use WordPress to build a website?

At Skyhook Interactive, we are huge fans of WordPress. For the last several years, we’ve built 90 percent of our clients’ sites using WordPress as our platform. WordPress enhances websites at every step of the process. It helps our clients save money, take control of their own sites (add/edit/remove content), incorporate advanced functionality (e-commerce, mapping,…