Do good-looking websites get more business?

Some say that a website is only as effective as it is beautiful. Others argue that, as long as it’s functional, a website’s aesthetics don’t matter much. My experience is that there is a happy medium between the two. As … Continued

How do I create a sitemap?

The first step in building a website is to chart out a sitemap. For the purposes of this discussion, I’m referring to a written sitemap, not an HTML or XML sitemap like the ones you submit to Google — that’s something … Continued

What is PageRank?

If you’ve ever wondered what PageRank is, you’ve come to the right place. Micah, one of our SEO experts, provides a brief summary in the post below. The basics PageRank was originally named after Larry Page, the co-founder of Google, … Continued

Skyhook Interactive Names New Partner

We’ve got creative new leadership. Skyhook is growing, and we’re making some exciting changes around the office. Namely, we recently named John Gough, our creative director, as a partner. John will join owner Dallin Harris in providing strategic direction for … Continued

What is Domain Authority?

The term “Domain Authority” is often used on SEO blogs and Internet marketing websites, but what does it really mean? First, the short answer. Domain Authority is a way of seeing how well a domain can be expected to perform … Continued

Why use WordPress to build a website?

At Skyhook Interactive, we are huge fans of WordPress. For the last several years, we’ve built 90 percent of our clients’ sites using WordPress as our platform. WordPress enhances websites at every step of the process. It helps our clients … Continued